customerresearch
nounUK /ˈkʌstəmə rɪˈsɜːtʃ/
US /ˈkʌstəmər rɪˈsɝːtʃ/
Learning what people who buy things want and like.
The toy company did customerresearch to find out which colors kids like best.
RELATED WORDS
OTHER MEANINGS
2. Asking shoppers questions to make a product better.
They used customerresearch to make the app easier to use.
3. Finding out what people think about a store or brand.
The bakery's customerresearch showed people wanted more gluten-free bread.
4. Studying buyers' habits before selling something new.
Before opening, the shop did customerresearch on local shopping habits.