consumerresearch
nounUK /kənˈsjuːmə rɪˌsɜːtʃ/
US /kənˈsuːmər rɪˌsɜːrtʃ/
Consumer research is when people ask shoppers questions to learn what they like and want to buy.
The toy company did consumer research to find out which colors kids like best.
RELATED WORDS
OTHER MEANINGS
2. The collection of information about how people choose and use products.
Consumer research showed that families prefer bigger cereal boxes.
3. A school subject or job about studying what buyers need.
She studied consumer research at college.
4. The process of testing a new product with real shoppers before selling it.
Their consumer research helped them fix the app before launch.