content strategy
nounUK /ˈkɒntɛnt ˈstrætədʒi/
US /ˈkɑːntɛnt ˈstrætədʒi/
A plan for what words, pictures, and videos to make and share.
The team made a content strategy to decide which videos to post each week.
OTHER MEANINGS
2. The job of deciding how information is organized on a website or app.
She was hired to improve the content strategy of the company's help pages.
3. A set of rules for keeping all of a brand's writing and media consistent.
Their content strategy says every post should sound friendly and clear.
4. The long-term approach to creating and managing content for a product or service.
The new content strategy focuses on short how-to guides for beginners.