brandexposure
nounUK /ˈbrænd ɪkˌspəʊʒə/
US /ˈbrænd ɪkˌspoʊʒər/
When many people see or hear about a company's name or logo.
The new ad gave the small bakery a lot of brandexposure.
RELATED WORDS
OTHER MEANINGS
2. The amount of time a brand appears on screen or in media.
The movie's brandexposure was measured by how often the soda can appeared.
3. The chance for a company to be noticed by new customers.
Sponsoring the school fair gave the shop great brandexposure.
4. How familiar a brand's name feels to the public.
Years of TV ads built strong brandexposure for the toy company.