allurer

noun
UK /əˈljʊərə/
US /əˈlʊrər/

A person or thing that makes you want to come closer or do something.

The bright lights of the fair were a great allurer for the children.


OTHER MEANINGS

2. Something that attracts people by looking or sounding appealing.

The sweet smell from the bakery was an allurer to everyone on the street.

3. A person who tempts someone to do something they might not otherwise do.

He was an allurer who could talk anyone into joining his game.

4. A thing that draws animals or people toward it.

The shiny bait was an allurer for the curious fish.