word-of-mouthproof

adjective
UK /ˌwɜːd əv ˈmaʊθ pruːf/
US /ˌwɝːd əv ˈmaʊθ pruːf/

So good that people tell their friends about it.

The little bakery became word-of-mouthproof after everyone told their neighbors about the warm cinnamon rolls.


OTHER MEANINGS

2. Protected from bad rumors because people speak well of it.

The honest mechanic was word-of-mouthproof, so no gossip ever hurt his shop.

3. Able to spread by people talking rather than by ads.

Their word-of-mouthproof lemonade stand grew without a single poster.

4. Designed to make customers want to tell others.

The playful packaging made the toy word-of-mouthproof among parents.

5. Known mainly through friends' recommendations.

The hidden trail was word-of-mouthproof, passed along by hikers who loved it.