white balance
nounUK /ˌwaɪt ˈbæləns/
US /ˌwaɪt ˈbæləns/
A camera setting that makes white things look white even under different kinds of light.
She adjusted the white balance so the snow in her photo looked bright white instead of blue.
OTHER MEANINGS
2. The process of adjusting colors in an image so that neutral tones appear neutral.
The editor fixed the white balance to remove the orange tint from the indoor shots.
3. A camera or software function that compensates for the color of the light source.
Most phones set white balance automatically when you point them at a scene.
4. The state of having colors correctly adjusted for the lighting conditions.
The video looked natural because the white balance was set before filming began.