underpricing
nounUK /ˌʌndəˈpraɪsɪŋ/
US /ˌʌndərˈpraɪsɪŋ/
Underpricing is when you sell something for less money than it is really worth.
The store's underpricing of the shoes made them sell out in an hour.
RELATED WORDS
OTHER MEANINGS
2. In finance, selling a new stock at a price below what the market will pay on the first day.
The underpricing of the IPO gave early buyers a quick profit.
3. Charging a client less than the cost of the work, often by mistake.
Underpricing the contract left the builder with no money for materials.
4. Setting a price too low to attract the right customers or signal quality.
Luxury brands avoid underpricing because low prices can make goods seem cheap.