targeting
nounUK /ˈtɑːɡɪtɪŋ/
US /ˈtɑːrɡɪtɪŋ/
Choosing who or what you want to aim at or focus on.
The company's targeting of young customers helped it sell more toys.
OTHER MEANINGS
2. The act of aiming a weapon or object at something.
The soldiers practiced targeting the distant hill.
3. The process of choosing a specific group of people for advertising.
Advertisers use targeting to reach people who like sports.
4. The act of blaming or criticizing someone unfairly.
The unfair targeting of the new student made everyone upset.