subsidize
verbUK /ˈsʌbsɪdaɪz/
US /ˈsʌbsədaɪz/
To pay part of the cost of something so it costs less for other people.
The city subsidizes bus fares so everyone can afford to ride.
OTHER MEANINGS
2. To pay money to a company or group to help keep prices low or keep it running.
The government subsidizes farmers to grow certain crops.
3. To support an activity or organization with money, often to make it possible.
The charity subsidizes free meals for children in need.
4. To buy something at a loss in order to help another party.
The airline subsidized the extra baggage fees for its passengers.