stealthlaunch
nounUK /ˈstɛlθ lɔːntʃ/
US /ˈstɛlθ lɔːntʃ/
A stealth launch is when a new thing comes out quietly so few people notice at first.
The game had a stealth launch, so most players found out about it only after a week.
RELATED WORDS
OTHER MEANINGS
2. A product release with no marketing or fanfare.
The app's stealth launch meant no ads and no press coverage.
3. A surprise debut kept secret until it appears.
Fans were shocked by the stealth launch of the new album.
4. A business strategy of testing a product quietly before a big reveal.
The startup chose a stealth launch to fix bugs before the official launch.