soletraders

noun
UK /ˈsəʊlˌtreɪdəz/
US /ˈsoʊlˌtreɪdərz/

People who run a business all by themselves.

The market is full of soletraders selling handmade goods.


OTHER MEANINGS

2. Businesses owned and run by one person with no partners.

Many soletraders register their company name with the local council.

3. People who work alone without employees.

Soletraders often handle everything from sales to paperwork.

4. Informal term for solo sellers at markets or online.

Online soletraders can reach customers all over the country.