situationalmessaging

noun

UK /ˌsɪtʃuˈeɪʃənl ˈmɛsɪdʒɪŋ/

US /ˌsɪtʃuˈeɪʃənl ˈmɛsɪdʒɪŋ/

Sending a message that fits exactly what is happening right now.

The app uses situational messaging to send you a reminder when you walk past the store.

SYNONYMS

context-aware messaging location-based messaging real-time messaging adaptive messaging event-driven messaging

RELATED WORDS

contextual communication push notification geofencing personalization trigger-based alert

OTHER MEANINGS

2. A marketing method that changes the message based on the customer's current situation.

The brand's situational messaging showed different ads depending on the weather.

3. In business communication, adjusting your tone and content to match the moment.

Good situational messaging helped the manager calm the upset client.

4. A feature in chat apps that suggests replies based on where you are or what you are doing.

Situational messaging popped up a 'Running late?' reply when I was near the office.