self-gifting

noun
UK /ˌself ˈɡɪftɪŋ/
US /ˌself ˈɡɪftɪŋ/

The act of buying a present for yourself.

After finishing her big project, she treated herself to a new book as a bit of self-gifting.


OTHER MEANINGS

2. The habit of regularly buying things for oneself as a form of comfort.

His self-gifting habit means he rarely waits for holidays to buy new gadgets.

3. A marketing trend where people buy gifts for themselves during holiday sales.

Retailers noticed a rise in self-gifting during the winter promotions.

4. The practice of giving oneself emotional or spiritual gifts, such as rest or kindness.

She practiced self-gifting by taking a quiet day off to recharge.