sales approach
nounUK /ˈseɪlz əˈprəʊtʃ/
US /ˈseɪlz əˈproʊtʃ/
The way a person tries to get someone to buy something.
The shopkeeper's friendly sales approach made customers feel welcome.
RELATED WORDS
OTHER MEANINGS
2. A company's overall plan for reaching and persuading buyers.
The firm changed its sales approach to focus on small businesses.
3. The first contact a salesperson makes with a potential customer.
Her sales approach was a short, polite phone call.
4. A particular way of presenting a product to make it appealing.
His sales approach uses stories instead of numbers.