repositioning

2. The process of changing how a product or company is presented to the public.

The company's repositioning as an eco-friendly brand attracted new customers.

3. A change in the way someone or something is viewed or understood.

The report led to a repositioning of the issue in the public's mind.

4. In medicine, the act of moving a patient or body part into a different position.

Regular repositioning helps prevent pressure sores in bedridden patients.

5. In military or navigation contexts, the movement of troops or a vessel to a new location.

The repositioning of the fleet was completed before dawn.