pushingback
nounUK /ˈpʊʃɪŋ bæk/
US /ˈpʊʃɪŋ bæk/
The act of saying no or fighting against something you do not want.
The pushingback from the students made the school change its rules.
OTHER MEANINGS
2. The physical act of shoving something away from you.
The pushingback of the heavy box took all his strength.
3. A strong negative reaction from customers or the public.
The company faced pushingback after raising its prices.
4. In business, efforts to resist or reverse a decision or trend.
Investors showed pushingback against the new merger plan.