purchaseanticipation
nounUK /ˈpɜːtʃɪs ænˌtɪsɪˈpeɪʃən/
US /ˈpɜːrtʃəs ænˌtɪsəˈpeɪʃən/
The happy feeling you get when you are waiting to buy something you really want.
Her purchaseanticipation grew as she saved up for the new bicycle.
OTHER MEANINGS
2. The period of time spent planning and looking forward to a big purchase.
During the purchaseanticipation, he compared prices at every store.
3. A marketing term for the buzz customers feel before a product launch.
The company built purchaseanticipation with teaser ads before the phone went on sale.
4. The hopeful mood of a child waiting for a special toy to arrive.
His purchaseanticipation made the delivery truck's arrival the best part of the day.