promoters

noun
UK /prəˈməʊtəz/
US /prəˈmoʊtərz/

People who help something become popular or successful.

The promoters handed out flyers to tell everyone about the concert.


OTHER MEANINGS

2. People who arrange and finance a sports event or entertainment show.

The boxing promoters booked the arena for the big fight.

3. Substances or molecules that increase the activity of a gene or enzyme.

Scientists studied the promoters that switch on the gene.

4. People who are paid to encourage others to buy shares in a company.

The share promoters promised huge profits, but the company failed.