primary typeface
nounUK /ˈpraɪ.mə.ri ˈtaɪp.feɪs/
US /ˈpraɪ.mɛr.i ˈtaɪp.feɪs/
The main set of letters and numbers used for most of the words in a design.
The designer chose a clean primary typeface for the body text and a fancy one for the title.
OTHER MEANINGS
2. The typeface used for the bulk of text in a document or layout.
In the magazine, the primary typeface is a serif font that is easy to read.
3. The first or default typeface specified in a style guide or brand system.
According to the brand guide, the primary typeface must be used on all official materials.
4. The dominant typeface that establishes the visual tone of a design.
The primary typeface gives the poster its modern, bold look.