platformrelease
nounUK /ˈplætfɔːmrɪˌliːs/
US /ˈplætfɔːrmrɪˌliːs/
A platform release is when a movie or game comes out in just a few places first, then opens in more places later.
The new cartoon had a platform release, starting in two big cities before coming to our town.
RELATED WORDS
OTHER MEANINGS
2. A software update that is made available on a particular computer system or app store.
The game's platform release on the new console happened last Friday.
3. The act of making a product available on a specific service or device.
The platform release of the app brought it to tablets for the first time.
4. A planned schedule for bringing something out in stages to different audiences.
The studio shared a platform release plan for the film's worldwide debut.