platform-targeted development

noun
UK /ˈplætfɔːm ˈtɑːɡɪtɪd dɪˈveləpmənt/
US /ˈplætfɔːrm ˈtɑːrɡɪtɪd dɪˈveləpmənt/

Making a game or app especially for one kind of device, like a phone or a computer.

The studio focused on platform-targeted development so the game would run perfectly on tablets.


OTHER MEANINGS

2. Building software with features that only work on one operating system.

Platform-targeted development let them use the phone's special camera tools.

3. Planning a product's design around the strengths of a single gaming console.

Platform-targeted development gave the game faster loading times on that console.

4. A business strategy of releasing an app on one store before others.

Their platform-targeted development plan started with the most popular app store.