overprice
verbUK /ˌəʊvəˈpraɪs/
US /ˌoʊvərˈpraɪs/
To overprice something means to make it cost more money than it should.
The shop overpriced the toys, so nobody bought them.
SYNONYMS
OTHER MEANINGS
2. To set a price that is higher than customers are willing to pay.
They overpriced the house and it stayed on the market for months.
3. To value something more highly than it deserves.
He overpriced his old bike at the garage sale.
4. To charge too much for a service or product.
The taxi driver tried to overprice the ride to tourists.