mottos

noun
UK /ˈmɒtəʊz/
US /ˈmɑːtoʊz/

Short sayings that people use to show what they believe in.

The school has several mottos about kindness and hard work.


OTHER MEANINGS

2. Short phrases printed on a family crest or coat of arms.

The knight's shield carried two old family mottos.

3. Guiding rules that a group repeats to stay focused.

The team's mottos helped them keep going during the race.

4. Clever short lines used in advertising.

Many famous brands have catchy mottos that people remember.