microcopy
nounUK /ˈmaɪ.krəʊˌkɒp.i/
US /ˈmaɪ.kroʊˌkɑː.pi/
Very short words on a screen that help you know what to do.
The button said 'Start now' — that little bit of microcopy made it clear what to tap.
RELATED WORDS
OTHER MEANINGS
2. The practice of writing small pieces of text for apps and websites.
She studied microcopy so she could make sign-up forms friendlier.
3. Tiny text such as error messages, hints, or labels in a product.
Good microcopy turned a confusing error message into a helpful tip.
4. Brief wording that guides a user's next action.
The microcopy under the password field explained why a symbol was needed.