merchandising
nounUK /ˈmɜːtʃəndaɪzɪŋ/
US /ˈmɜːrtʃəndaɪzɪŋ/
Merchandising is the way stores show and sell things to make people want to buy them.
The toy store uses bright displays and posters as part of its merchandising.
RELATED WORDS
OTHER MEANINGS
2. Products like toys, shirts, and posters made to go with a movie, show, or famous person.
The new superhero movie came with lots of merchandising, like action figures and lunchboxes.
3. The job of deciding what products a store will sell and how to present them.
She studied merchandising in college and now plans store layouts for a big company.
4. The activity of encouraging sales through special offers and attractive product placement.
Good merchandising helped the bakery sell more cookies by putting them near the checkout.