mass communication research
nounUK /mæs kəˌmjuːnɪˈkeɪʃən rɪˈsɜːtʃ/
US /mæs kəˌmjuːnɪˈkeɪʃən rɪˈsɝːtʃ/
The study of how news and ideas reach many people at once.
She studied mass communication research to understand how TV affects children.
RELATED WORDS
OTHER MEANINGS
2. The scientific study of how messages spread through newspapers, radio, and the internet.
His mass communication research focused on social media trends.
3. A field that examines the impact of media on society and culture.
The university offers a degree in mass communication research.
4. The process of gathering data about how large groups of people share information.
Their mass communication research revealed changing viewing habits.