market analysis
nounUK /ˈmɑːkɪt əˈnæləsɪs/
US /ˈmɑːrkɪt əˈnæləsɪs/
Market analysis is the work of studying what people buy and sell to understand a business.
The shop owner did a market analysis before opening her new store.
RELATED WORDS
OTHER MEANINGS
2. A report that explains the size and trends of a market.
The team read the market analysis before investing.
3. The process of checking prices and buyers in a certain area.
Her market analysis showed that fruit sells well in summer.
4. A study of how a product might sell to customers.
They used market analysis to decide on a new toy design.