marketability
nounUK /ˌmɑːkɪtəˈbɪləti/
US /ˌmɑːrkɪtəˈbɪləti/
Marketability is how easy it is to sell something.
The marketability of the new toy made it a big hit with kids.
OTHER MEANINGS
2. The quality of being attractive to employers or buyers.
Her marketability as a job candidate improved after she learned new skills.
3. The degree to which a product can be promoted and sold to the public.
The company tested the marketability of its new snack before selling it nationwide.
4. The ability of something to be easily sold or traded.
The marketability of the house depended on its location and price.