lucrativeness
nounUK /ˈluː.krə.tɪv.nəs/
US /ˈluː.krə.tɪv.nəs/
The quality of bringing in a lot of money.
The lucrativeness of the new business surprised everyone.
OTHER MEANINGS
2. The state of being financially rewarding or worthwhile.
Investors were drawn to the lucrativeness of the deal.
3. The ability of an activity to produce wealth or advantage.
The lucrativeness of the trade route made it highly contested.
4. The condition of yielding a good return on effort or investment.
She assessed the lucrativeness of the project before agreeing.