introductory offer
nounUK /ˌɪn.trəˈdʌk.tər.i ˈɒf.ər/
US /ˌɪn.trəˈdʌk.tɚ.i ˈɑː.fɚ/
A special low price to try something new for the first time.
The gym has an introductory offer where you can try it for a week for free.
RELATED WORDS
OTHER MEANINGS
2. A first-time price given to new customers before the normal price starts.
After the introductory offer ends, the magazine costs full price each month.
3. A special deal to get people to try a new product or service.
The phone company's introductory offer includes a free case.
4. A low starting price that only lasts for a short time.
Read the fine print so you know when the introductory offer expires.