influencer
nounUK /ˈɪnfluənsə/
US /ˈɪnfluənsər/
A person who is popular online and can make other people want to buy or try things.
The influencer shared a video of her new shoes, and thousands of fans bought them too.
RELATED WORDS
OTHER MEANINGS
2. A person or thing that affects how something happens or develops.
Warm ocean water is a big influencer of hurricane strength.
3. Someone who quietly helps shape decisions in a group or company.
She was the real influencer behind the team's new plan.
4. A marketing term for a paid promoter who reaches an audience on social platforms.
The company hired a fitness influencer to advertise its protein bars.