imageobligation
nounUK /ˈɪmɪdʒˌɒblɪˈɡeɪʃən/
US /ˈɪmɪdʒˌɑːblɪˈɡeɪʃən/
A rule that says you must take care of how people see you.
The company felt an imageobligation to keep its logo looking clean and friendly.
OTHER MEANINGS
2. A promise to present a picture or likeness in a certain way.
The museum had an imageobligation to display the painting without glare.
3. The duty to keep a public figure's likeness accurate and respectful.
The magazine's imageobligation meant it could not alter the photo.
4. A requirement to maintain a good visual impression online.
Her imageobligation made her check every post before sharing it.