identityshift
nounUK /aɪˈdentəti ʃɪft/
US /aɪˈdentəti ʃɪft/
A big change in who you feel you are.
Moving to a new country caused an identityshift for the whole family.
RELATED WORDS
OTHER MEANINGS
2. A change in how a group or brand is seen by others.
The company's identityshift toward eco-friendly products won new customers.
3. A sudden switch in the way someone acts or presents themselves online.
Her identityshift on social media surprised all her friends.
4. A shift in the core traits that define an organization or community.
The town's identityshift came after the old factory closed.