headline-firststrategy
nounUK /ˈhɛdlaɪn fɜːst ˈstrætədʒi/
US /ˈhɛdlaɪn fɜːrst ˈstrætədʒi/
A plan where you write the title of a story before you write the story.
The teacher used a headline-first strategy to help us plan our news report.
OTHER MEANINGS
2. A marketing method that creates the advertisement's headline before designing the rest of the ad.
The agency used a headline-first strategy to make sure the message was clear.
3. A writing technique where the main point is stated at the very beginning.
Her essay used a headline-first strategy, so readers knew her opinion right away.
4. A newsroom practice of deciding the story's headline angle before reporting.
The editor chose a headline-first strategy to focus the reporters on the key facts.