head-to-head study

noun
UK /ˌhed tə ˈhed ˈstʌdi/
US /ˌhed tə ˈhed ˈstʌdi/

A head-to-head study is a test that compares two things directly to see which one is better.

The head-to-head study showed that the new medicine worked better than the old one.


OTHER MEANINGS

2. A sports match where two players or teams compete directly against each other.

The two champions met in a head-to-head study of skill on the tennis court.

3. A situation where two rivals face each other alone to settle a question.

The debate turned into a head-to-head study of who knew more about science.

4. A careful look at two choices placed next to each other before deciding.

Before buying a bike, she did a head-to-head study of the two models.