grassroots media
nounUK /ˌɡrɑːs.ruːts ˈmiː.di.ə/
US /ˌɡræs.ruːts ˈmiː.di.ə/
Small news groups made by regular people, not big companies.
The town's grassroots media shared photos of the flood before the big news stations arrived.
RELATED WORDS
OTHER MEANINGS
2. News and stories shared by ordinary people through social networks and small websites.
Grassroots media helped neighbors organize a cleanup day.
3. A group of small, local outlets that report on issues big media often ignore.
Grassroots media covered the school board meeting in detail.
4. Content made by volunteers or community members rather than paid professional journalists.
Their grassroots media project is run entirely by students.