general merchandise
nounUK /ˈdʒɛnərəl ˈmɜːtʃəndaɪz/
US /ˈdʒɛnərəl ˈmɜːrtʃəndaɪz/
General merchandise means many different kinds of things sold in a store.
The big store sells general merchandise like clothes, toys, and food.
OTHER MEANINGS
2. A store category for everyday items that are not food.
The supermarket's general merchandise aisle has soap and paper towels.
3. Products sold in large mixed lots rather than a single brand.
The warehouse stocks general merchandise for many small shops.
4. Items for sale that are not specialized or technical.
The catalog lists general merchandise alongside electronics.