first-run experience

noun
UK /ˌfɜːst ˈrʌn ɪkˈspɪəriəns/
US /ˌfɜːrst ˈrʌn ɪkˈspɪriəns/

The first time you use something new and learn how it works.

The app's first-run experience shows you a quick tour before you start.


OTHER MEANINGS

2. The opening part of a game or program that introduces players to its world and controls.

The game's first-run experience teaches you the controls during a short tutorial level.

3. The initial impression a customer gets when trying a product or service for the first time.

A smooth first-run experience can make new users trust the software more.

4. The setup steps a device performs the very first time it is turned on.

During the phone's first-run experience, you choose your language and connect to Wi-Fi.