end-user sale
noun phraseUK /ˌend ˈjuːzə seɪl/
US /ˌend ˈjuːzər seɪl/
A sale of something to the person who will actually use it.
The company makes most of its money from end-user sales rather than bulk deals.
RELATED WORDS
OTHER MEANINGS
2. A sale made to the final buyer rather than to a reseller or distributor.
Distributors buy in bulk, but end-user sales happen one customer at a time.
3. The revenue a business earns by selling directly to the people who use its products.
End-user sales grew sharply after the new app launched.
4. A transaction in which a product passes to its last owner in the supply chain.
The license covers end-user sales only, not resale.