downturn
nounUK /ˈdaʊntɜːn/
US /ˈdaʊntɜːrn/
A time when things get worse, like when a business makes less money.
The small shop closed because of the economic downturn.
OTHER MEANINGS
2. A reduction in the amount of something, such as sales or activity.
There was a downturn in ticket sales after the summer.
3. A turn or bend downward in a road or path.
The road has a sharp downturn just past the bridge.
4. A period of poor performance in a sport or career.
The team's downturn began after their star player was injured.