disregard
verbUK /ˌdɪsrɪˈɡɑːd/
US /ˌdɪsrɪˈɡɑːrd/
To not pay attention to something or someone.
Please do not disregard the safety rules.
OTHER MEANINGS
2. Lack of attention or care for something.
His disregard for the rules got him into trouble.
3. To treat someone as unimportant.
She felt hurt by his disregard of her feelings.
4. The act of ignoring something on purpose.
The company showed complete disregard for the environment.