discounting
verb (present participle)UK /dɪsˈkaʊntɪŋ/
US /dɪsˈkaʊntɪŋ/
Making the price of something lower than it was.
The shop is discounting all its winter coats this week.
OTHER MEANINGS
2. Deciding that something is probably not true or not important.
She kept discounting his warnings until the storm actually arrived.
3. In finance, the process of working out what money to be paid in the future is worth today.
The bank is discounting future payments to find their present value.
4. In business, selling a bill or invoice to a bank for less than its full value to get cash sooner.
The company is discounting its invoices to improve cash flow.