demand planning
nounUK /dɪˈmɑːnd ˌplænɪŋ/
US /dɪˈmænd ˌplænɪŋ/
The way a company guesses how much stuff people will want to buy.
The toy company used demand planning to decide how many dolls to make before Christmas.
RELATED WORDS
OTHER MEANINGS
2. A business process that uses data to predict customer demand so a company can stock the right amount of products.
Good demand planning helped the store avoid running out of umbrellas during the rainy season.
3. The planning step where a team estimates future orders to guide manufacturing and purchasing decisions.
The factory adjusted its schedule after the demand planning team predicted a busy summer.
4. The practice of matching what a company makes with what customers are expected to buy.
Demand planning keeps warehouses from filling up with things nobody wants.