deceptivelabel

noun
UK /dɪˈsep.tɪv ˈleɪ.bəl/
US /dɪˈsep.tɪv ˈleɪ.bəl/

A label that makes something look different from what it really is.

The candy had a deceptive label that hid how much sugar it contained.


OTHER MEANINGS

2. A tag on a product that gives wrong information on purpose.

The toy's deceptive label said it was safe for babies, but it was not.

3. A name or title that makes something seem better than it is.

Calling the old bike a 'vintage classic' was a deceptive label.

4. Words on a package that trick people into buying it.

The deceptive label on the juice box made it look like real fruit juice.