data enrichment

noun
UK /ˈdeɪtə ɪnˈrɪtʃmənt/
US /ˈdeɪtə ɪnˈrɪtʃmənt/

Data enrichment is when you add extra helpful facts to information to make it better.

The company used data enrichment to add phone numbers and addresses to its customer list.


OTHER MEANINGS

2. The process of combining a dataset with information from other sources to fill in missing details.

Data enrichment filled the gaps in the sales records with industry codes.

3. Adding context or descriptive tags to raw data so it becomes easier to understand and use.

Through data enrichment, each photo was tagged with location and date.

4. Improving the quality of records by correcting errors and adding verified facts.

Data enrichment cleaned up the mailing list and added updated job titles.