creativedirection
nounUK /kriˈeɪtɪv dəˈrɛkʃən/
US /kriˈeɪtɪv dəˈrɛkʃən/
The job of deciding how something should look or feel when it is made.
She is in charge of creative direction for the new cartoon show.
RELATED WORDS
OTHER MEANINGS
2. The person or team that guides the artistic choices for a project.
The creative direction approved the new logo colors.
3. The overall artistic style or feeling of a product or brand.
The toy line has a fun and colorful creative direction.
4. The act of giving artists and designers ideas to follow.
Good creative direction helps everyone work together.