conversions

noun
UK /kənˈvɜːʃənz/
US /kənˈvɜːrʒənz/

Conversions are times when something changes into something else.

The conversions of old factories into apartments made the neighborhood nicer.


OTHER MEANINGS

2. In sports, conversions are extra points scored after a touchdown or try.

The team scored two conversions after their touchdowns.

3. In religion, conversions are moments when someone adopts a new faith.

The missionaries celebrated several conversions in the village.

4. In business, conversions are when interested people become paying customers.

The website's conversions doubled after the redesign.