conversion period
nounUK /kənˈvɜːʃən ˈpɪəriəd/
US /kənˈvɜːrʒən ˈpɪriəd/
A conversion period is the time it takes for something to change from one form into another.
The conversion period for the caterpillar into a butterfly takes a few weeks.
OTHER MEANINGS
2. In finance, the time during which an investor can exchange one type of security for another.
The bond's conversion period ends next month.
3. In marketing, the time between a customer first seeing an ad and making a purchase.
A shorter conversion period means the ad is working well.
4. In chemistry, the time needed for a substance to fully react and become a new product.
The conversion period of the mixture was measured in minutes.