consumer needs
noun phraseUK /kənˈsjuːmə niːdz/
US /kənˈsuːmər niːdz/
Things that people must have or really want to buy and use.
The store sells food, clothes, and other consumer needs.
OTHER MEANINGS
2. The basic things a person must have to live, like food and water.
Shelter and clean water are basic consumer needs.
3. What shoppers expect a product to do for them.
A phone that lasts all day meets many consumer needs.
4. The gap between what people have and what they want to buy.
Companies study consumer needs before making new items.